GICK - Health communication in the corona crisis

The aim of the project is to analyze the communication channels for health information regarding the COVID-19 pandemic. To this end, the researchers are investigating the use of health-related information by various target groups in a defined region, the Münsterland, during the "Corona crisis". Which channels are used by different population groups and how are the contents and forms of presentation evaluated? What behavior does this entail for citizens? This is done using representative surveys and expert discussions. The project complements an ongoing study (FKZ 03IHS062B) on imparting health-related knowledge in the Münsterland region, in which it is analyzed how expert knowledge in rural areas can be optimally conveyed to various target groups. The planned work should help to optimize the communication tools and channels in health communication in the medium and long term to suit target groups.