Developing and Delivering targeted SARS-CoV-2(COVID-19) health interventions to Black, Asian and Minority Ethnic (BAME) communities living in the UK

  • Funded by Department of Health and Social Care / National Institute for Health and Care Research (DHSC-NIHR), UK Research and Innovation (UKRI)
  • Total publications:1 publications

Grant number: MC_PC_20013

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Key facts

  • Disease

  • Start & end year

  • Known Financial Commitments (USD)

  • Funder

    Department of Health and Social Care / National Institute for Health and Care Research (DHSC-NIHR), UK Research and Innovation (UKRI)
  • Principle Investigator

  • Research Location

    United Kingdom, Europe
  • Lead Research Institution

    Royal Surrey County Hospital NHS Foundation Trust
  • Research Category

    Policies for public health, disease control & community resilience

  • Research Subcategory

    Community engagement

  • Special Interest Tags


  • Study Subject


  • Clinical Trial Details


  • Broad Policy Alignment


  • Age Group

    Adults (18 and older)Unspecified

  • Vulnerable Population

    Minority communities unspecified

  • Occupations of Interest

    Health PersonnelOther


COVID-19 pandemic appears to cruelly discriminate, inflicting a disproportionate burden of illness and death across Black and South Asian communities. There are concerns that unless targeted interventions are delivered the current pandemic will only serve to magnify existing social inequalities experienced by UK BAME communities. The research team has extensive experience in co-producing digital interventions to assist BAMEcommunities to navigate barriers and gain equal access to care. The current project aims to (a) design culturally specific health messages for Black and South Asian groups and (b)deliver these messages through specific trusted communication channels, in order to have the needed impact on behaviour change and reduce COVID-19 risk, targeting thefollowing: risk and susceptibility, proximity and social distancing and infection control, highlighted by our public and patient involvement. With the support of the local and regional BAME community groups, knowledgechampions (community and faith leaders) and knowledge advocates (from public health and allied health professionals), we will co-produce key written/visual documents, shortfilms up to 2 minutes (mainly for smart phone viewing) and mobile apps. The specific content of the messages will be a combination of public health advice and targeted, salient and culturally appropriate messages. We will evaluate the efficacy of our interventions. We will disseminate, share information and experience gained in a rapid and timely manner to support the behavioural change to mitigate the risk of infection by engaging with stakeholders, community leaders, policy makers, including NHS England and PHE.

Publicationslinked via Europe PMC

Last Updated:38 minutes ago

View all publications at Europe PMC

'It's possibly made us feel a little more alienated': How people from ethnic minority communities conceptualise COVID-19 and its influence on engagement with testing.