Wash, Walk, Wear - behavioural change to reduce hospital cross-infections

This campaign headed by University Hospital Southampton NHS Foundation Trust aims to reduce hospital Covid-19 cross-infection rate to zero, using the messages and logos for WASH, WALK, WEAR. The Trust understands that to achieve this ambition, significant behavioural change in staff is going to be needed to maintain physical distancing, wearing of masks and frequent hand washing. This comes at a time where a lot has been asked of staff, and many are tired and don't want to be told what to do. The Trust is open to innovative ways to help people remember what to do, rather than repeatedly telling them. To achieve this, behavioural insights are required to inform the city-wide campaign, to take it from awareness-raising to action. Guidance is thus being provided as to how to make the required behaviours more likely, as well as ideas for evaluation/measures of success so that this campaign can be shared with other Trusts/communities as an example of good practice.