The National Alliance Executes Collaboration Model with PCORI & Expands Employer Dissemination Strategy

The COVID-19 crisis puts in tension Americans' physical and emotional health and their economic wellbeing. The enhancement to this project addresses how employers approach workforce health and benefits in this environment. It will fund three additional dissemination campaigns covering COVID-19 topics that address how employers are pivoting to return to work. Each dissemination campaign includes a live, interactive webinar now being facilitated by the National Alliance Medical Directors Council and including expert guests, research lead investigators, and panelists; a highly recognized Action Brief digital publication offering steps employers can take based on information provided; and expansion beyond the underlying project's approach, including other modes of communication. The goal is to broadly leverage the initial dissemination campaigns into channels that are actively looking for COVID-19-specific guidance for employers.