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Does the Public Ignore Information from Female Governors Tackling the COVID-19 Pandemic?: A Survey Experiment of Gender Differences in Public Risk Perception and Risk Protection Behavior

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Key facts

  • Disease

    COVID-19

  • Funder

    University of Colorado

  • Principal Investigator

    Unspecified Unspecified Unspecified

  • Research Location

    United States of America

  • Lead Research Institution

    University of Colorado Denver

  • Research Priority Alignment

    N/A

  • Research Category

    Policies for public health, disease control & community resilience

  • Research Subcategory

    Approaches to public health interventions

  • Special Interest Tags

    Gender

  • Study Type

    Non-Clinical

  • Clinical Trial Details

    N/A

  • Broad Policy Alignment

    Pending

  • Age Group

    Not Applicable

  • Vulnerable Population

    Not applicable

  • Occupations of Interest

    Not applicable

Abstract

Preparedness during public health crises heavily depends on public leaders' effective communication. Outcomes of effective communication and leadership influence is also shaped by socially constructed gender role-expectations that attribute instrumental leadership qualities to men. The current COVID-19 outbreak offers a natural experiment setting to study if leadership gender bias conflicts with public leaders' effective communication. This study aims to examine if public leader's gender explains systemic differences in the public's risk perception and protective actions. In addition, it examines message design as a possible avenue to mitigate leadership gender bias.