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Partnering to explore COVID-19 public messaging and its impact on internalized ageism among older people

Grant number: Unknown

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Key facts

  • Disease

    COVID-19

  • Start & end year

    2020

  • Known Financial Commitments (USD)

    $18,615.75

  • Funder

    SSHRC

  • Research Location

    Canada

  • Lead Research Institution

    University of Manitoba

  • Research Priority Alignment

    N/A

  • Research Category

    Policies for public health, disease control & community resilience

  • Research Subcategory

    Communication

  • Special Interest Tags

    N/A

  • Study Type

    Non-Clinical

  • Clinical Trial Details

    N/A

  • Broad Policy Alignment

    Pending

  • Age Group

    Adults (18 and older), Older adults (65 and older)

  • Vulnerable Population

    Unspecified

  • Occupations of Interest

    Unspecified

Abstract

The purpose of this study was to explore the impacts of COVID-19 public messaging on the internalized ageism that older people might be experiencing. The three main research objectives involved the exploration of: 1. How older people interpreted COVID-19 public messaging and discussion, particularly as it related to older age 2. Whether older people felt more vulnerable at the time of the study versus prior to the pandemic and to determine what role COVID-19 public messaging and discussion may have played in such feelings 3. Whether COVID-19 messaging and discussion may have influenced the social and/or health behaviours of older people during the pandemic