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An AI-based platform to help SMEs determine how to focus their time and marketing budgets to maximise growth based on analysis to determine the right products and customers to target through media and other business methods

  • Funded by UK Research and Innovation (UKRI)
  • Total publications:0 publications

Grant number: 10011237

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Key facts

  • Disease

    COVID-19

  • Start & end year

    2021
    2022

  • Known Financial Commitments (USD)

    $28,439.65

  • Funder

    UK Research and Innovation (UKRI)

  • Principal Investigator

    N/A

  • Research Location

    United Kingdom

  • Lead Research Institution

    GEWARDZ MEDIA LTD

  • Research Priority Alignment

    N/A

  • Research Category

    N/A

  • Research Subcategory

    N/A

  • Special Interest Tags

    Innovation

  • Study Type

    Unspecified

  • Clinical Trial Details

    N/A

  • Broad Policy Alignment

    Pending

  • Age Group

    Not Applicable

  • Vulnerable Population

    Not applicable

  • Occupations of Interest

    Not applicable

Abstract

With a core project team of Iain Cahill Chief Revenue Officer and Jack Cahill (Lead Developer), Gewardz Media Ltd. (Gewardz) is a UK micro-company creating AI-enabled software to help businesses optimise marketing spend. Currently, small businesses have few tools for assessing marketing campaigns or developing personalised advertising plans. By analysing a company's current sales and customer behaviours, Gewardz's software can highlight the products and customers that bring in the most revenue and target marketing strategies to replicate these successes, allowing companies to make confident spending decisions, maximise profits, expand and create new employment opportunities.