Summative impact measurement of the coronavirus campaign: How we protect ourselves

As of April 1, 2022, the last measures in the Covid-19 Ordinance were lifted, marking a return to normalcy. Following the conclusion of the Covid-19 pandemic crisis phase, all sub-campaigns of the federal government's Covid-19 information campaign conducted up to that point will be analyzed comprehensively and systematically. The research will primarily focus on the campaigns' impact and changes in perceptions of the danger, knowledge, attitudes, and behavior related to the coronavirus within the context of the pandemic's progression. The findings and resulting recommendations will thus make a targeted contribution to knowledge retention and the lessons learned from the Covid-19 pandemic for future campaign work in potential future pandemics or crisis situations.